Service Providers are looking for new services to compliment the broadband connection they provide. As this broadband connection becomes more and more a commodity, Service Providers will look to differentiate themselves through new these new services. The @ttract application provides a framework to enable these services with a single interface or "portal" for the family or residence.

Utilizing eTango's @ttract framework and suite of applications, Service Providers can demonstrate basic value added services that augment the foundation for services delivery. By owning the portal into services delivery, the Service Provider can establish new revenues and increase the switching cost for customers.

In the short term, eTango can solve the problem service providers have concerning this demonstration of value. Without having to wait for the killer applications or services to be created and then reacting, they can now offer a service delivery platform and include a core suite of tools along with it. This way, providers are ready with the architecture ahead of the game. So when it does come, they are prepared to take advantage of the rapid adoption and be the leaders in next generation services delivery.